Meet Nori

Noriyuki Matsuda is founder and CEO of Sourcenext, Japan’s #1 software distributor, nine years running. In 1993—a true entrepreneur: intelligent, risky and rebellious —Nori left a prestigious position as System Engineer at IBM Japan, Ltd. to pursue his dream of contributing more to society. In 1996, Nori established Sourcenext, a software distributor with a user’s point of view. He attracted a lot of attention—quickly—with his typing tutor game (which has sold more than 6.3 million units to date) and virus software void of an annual renewal fee (the first software company in history to go this route). That was just the beginning. Since that time, Sourcenext has added dozens of influential global partnerships, three-hundred software products (ranging from security, learning and utility) shipped over 30 million unites of product and is now listed at the First Section of the Tokyo Stock Exchange. They currently claim 21.9 percent of all Japanese software shares —beating out Microsoft and Symantec—and 8 percent of software revenue.

Nori is a master at “thinking like a customer”, believing, in most cases, “when you think like a manufacturer, your only focus is profit.” The name SOURCENEXT comes from the company’s strong passion for “Creating the SOURCE for the NEXT generation” and it’s also an acronym for: Speed, Originality, Universality, Reliability, Challenge and Efficiency – all from the customer’s point of view – and his company’s goal is to spread happiness and excitement to people across the globe through top-grade digital products.

Nori is a shrewd businessman, but also the kindest, most personable shrewd businessman you will meet. Adept, nimble, and exceedingly likeable, he’s committed to meaningful and trusting relationships with his partners, employees, customers and beyond. Sourcenext is a digital company, indeed, but Nori does not hide behind a computer. He is people person, through and through; it’s all about meeting in person, making eye contact, shaking hands, and establishing trust. His goal of visiting 1000 retail stores within a three year period was reached, not only to talk with store managers, but staff, and consumers, as well. His in-person strategy is brilliant: he’s given valuable nuggets of information, direct from the field, while building relationships that, ultimately allow him to negotiate for the best possible positioning of his products.

Nori paved the road for his own business in Japan beginning in 1996. He took the risks, put in the time, navigated the waters, built the relationships, succeeded—and continues to do so—for the benefit of his partnerships and consumers today. Like a master adept at his craft: Nori makes connecting with the complex Japanese market look so easy.

our people

  • Satomi Matsuda - Executive Vice President

    Along with CEO Noriyuki Matsuda, Satomi Matsuda helped found SOURCENEXT Corporation in 1996. She oversees all management-related business within the company.

  • Tomoaki Kojima - Senior Managing Director of Sales

    Tomoaki Kojima joined SOURCENEXT in 2001. He previously assisted with product and business planning, and is currently the Director of Product Development and Sales at SOURCENEXT.

  • Michiko Taoka - Executive Officer Mobile & Service Business and CI Management

    Michiko Taoka joined the company in 2003. She has since worked with SOURCENEXT’s Sales, EC, and Business Planning Divisions, and currently oversees the Mobile & Service Business Division and is also Director of CI Management.

  • Yukio Aotani - Operating Officer of Product

    Yukio Aotani has been with SOURCENEXT since 1998. He is head of Product Planning and Development, overseeing both aspects of bringing SOURCENEXT products to market.

  • Yusuke Karasawa - Manager of Product Development

    Yusuke Karasawa joined SOURCENEXT in 2005, is a manager of the company's Development Division, and is responsible for handling all development-related issues for security software.

  • Hisanori Matsui - Manager of Software Planning

    Hisanori Matsui joined the company in 2005. He is a manager and Planner of Product Planning Division at SOURCENEXT, and is currently planning for software within the utility and multimedia area.

  • Keisuke Sugiura - Team Manager of Software Planning

    Keisuke Sugiura joined SOURCENEXT in 2012 and works as a team manager and Planner of Product Planning Division at SOURCENEXT. He is currently in charge of planning for security software.

  • Yuka Yaginuma - Team Manager of EC and CI Management

    Yuka Yaginuma joined SOURCENEXT in 2007 as part of the Product Planning and Sales divisions, and currently oversees the EC site as a team manager.