Case Study: Evernote

Evernote is a cloud service with which users are able to reach their photos and notes saved on the Internet whenever they want. Users can upload photos, create and edit lists, record audio notes, store tweets or other web-related content and, most importantly, sync everything across devices. Evernote allows users to keep all of their crucial digital data organized, in the same place and readily available – regardless of the device on hand.

The popular cloud service, which was named among the “Top Ten Must-Have Apps” by the New York Times in 2010, can be downloaded for free, or purchased monthly or annually at a premium. The premium subscription has a minimal monthly or yearly cost and boasts the monthly upload limits, as well as being able to use Premium features.

Evernote partnered with Sourcenext to increase the number of users in Japan. The “All in One” package, marketed to Evernote novices created a seamless user experience that introduced Evernote’s multiple services to consumers. Additionally, Sourcenext created an Evernote website with specific, intuitive instructions targeted to new users.

Sourcenext launched multiple user registration campaigns to aid Evernote sales in Japan. Today, Japan is one of Evernote’s most lucrative markets, accounting for 13% of all Evernote users. Sourcenext continues to publish Evernote products, successfully making the app accessible and enticing to Japanese consumers.

Case Study: Bitdefender

Antivirus software giant Bitdefender was founded in 2001. Since then, they’ve become an industry leader in internet security and malware protection, with more than 500 million users across the globe. Bitdefender produces antivirus and internet security solutions for Mac, PC and mobile users, Linux/Unix, and virtualized environments.

Bitdefender’s 2013 offerings were recently named AV Comparatives “Product of the Year,” "AV-Test's Best Repair," and “Best Antivirus for 2013” by PC Magazine. Major technology reviewers and independent testers regularly rank Bidefender products ahead of corresponding solutions from the largest security companies from around the world.

Sourcenext and Bitdefender partnered to promote two of Bitdefender’s flagship security solutions – Bitdefender Total Security for PC and Bitdefender Mobile Security for Android. Bitdefender Total Security defends Windows users from malware without slowing systems down, and ensures safe browsing, social networking, e-banking and more. Mobile Security for Android guards against electronic threats and scans apps before they’re installed.

Sourcenext localized and rebranded both solutions specifically for the Japanese market. Within their first year of expanding sales into Japan, they earned 2.5% of marketshare. It’s not easy for security companies to develop a strong presence internationally, but, thanks to an experienced partner like Sourcenext, Bitdefender’s sales have taken off swiftly in Japan.

Sourcenext localized and rebranded two of Bitdefender’s solutions for the Japanese market.

OTHER PARTNERS alphabetical order

"CHOU-SCAN" is an Android app which uses the powerful OCR engine developed by ABBYY to allow users to easily scan and OCR books, magazines and other documents just by taking a photo on their Android camera. Other useful features include a QR-Code recognition feature and a translation feature which translates the OCRed texts.
We have also helped boost sales by having the product be accepted by au to be included in their monthly subscription services.

Xiamen Tongbu Networks Co., Ltd.(厦门同步网络有限公司) is a company based in China, which focuses on providing innovative and advanced phone maintenance / management tools for improving users’ mobile device experiences. Founded in 2010 by CEO Anson Shiong and invested by Dr. Kai-Fu Lee – Chairman of Innovation Works and also ex-president of Google Greater China – and by Cai Wensheng, Chairman of 4399.com, Tongbu Networks is today one of the top providers of mobile apps / tools which continues to show rapid growth worldwide.
We have made their “AirDroid” available in both the SOURCENEXTeSHOP and in electronic retail stores.

AnchorFree is a U.S. based company which develops “Hotspot Shield”, a popular VPN software which has recorded over 175 million downloads worldwide. Hotspot Shield is a simply way for every user to protect their privacy and security online.
It also provides access to UK, US, JP, AU content from anywhere in the world, enabling users to watch US TV in Japan or to get Japanese video streaming services from anywhere in the world.
SOURCENEXT takes the paid version of their product, “Hotspot Shield Elite” and provides the localized version to Japanese users under the name “Wi-Fi Security powered by Hotspot Shield”. We have made the product available in both the SOURCENEXTeSHOP and in electronic retail stores, and by handling User Support in Japanese for AnchorFree, we not only help drive sales, but also take on a vital role in increasing the AnchorFree Hotspot Shield brand awareness in Japan.

Animoto is very well-known and popular movie creating service in the US, which allows users to upload photos and video clips of their choice and use powerful and easy-to-use design templates / music to create stunning, high-quality videos.
We have made the service available in both the SOURCENEXTeSHOP and in electronic retail stores.

"Backblaze" is a online backup service which boasts a "unlimited backup". Unlike other backup software which requires many confusing configurations and setting changes, Backblaze backs up data automatically and silently, so all users need to do is to simply install the software.
SOURCENEXT has not only helped Backblaze breakthrough into the Japanese market in sales, but also play an important role in handling support for Japanese users.

Bitdefender is a security software company which provides its security products to over 500 million users worldwide (including via OEM partners). At SOURCENEXT, we helped to localize and bring to the Japanese market, two of their main flagship products, Bitdefender Total Security (for PC) and Bitdefender Mobile Security (for Android).
As difficult as it is to break into the market with a new security product, by rebranding the product to best suit the local needs, we have helped them to gain 4.7% shares within the first year of sales.

Discovery has helped provide us with movie contents for the popular English learning software, "CHOUJIMAKU" , which uses movies to help teach / train English to Japanese users. The software series has been well accepted, and has been No.1 in number of units sold in its category for four consecutive years. Titles not only include hit Hollywood films, but also popular TV dramas and documentaries and the total number of titles exceed 200.
Presently we have 2 versions of the product available - one for Windows PC's and another for iOS devices.

Dropbox simplifies millions of people's lives by letting them bring their documents, photos, and videos anywhere and share them easily. The service has 200 million users in 200 countries and is used in over 2 million businesses.
Prior to the partnership with SOURCENEXT, Dropbox was only available for purchase online. SOURCENEXT is now making Dropbox available to a broader audience in Japan by selling "100 GB of Dropbox space for one year" inside retail stores.

"EnglishCentral" is an online movie site which specializes in videos for learning English and carries over 1,200 total movies on their website. By creating a packaged Android app using these English training videos, SOURCENEXT has helped introduce the product to an even wider market.

Evernote is an extremely popular cloud service which allows users to create, edit and organize their notes and photos online and also download and view them on their PC or portable device at any convenient time. Seeing the possibilites of a breakthrough product, we helped to develop an "All-in-one" package for Evernote, which focused on introducing the product to a more "lighter" audience, allowing more novice users to experience the wonderful services it had to offer. In addition, we created a special website with intuitive explanations on how to use the product, and also launched many "user registration campaigns" which no doubtedly helped boost the number of Evernote users in Japan.
Japan is now one of Evernote's most important markets, and the percentage of Evernote users based upon region is - 36% United States, 27% Japan - with all other remaining countries only holding below 4% shares.

"NovaBACKUP", a PC backup software created by NovaStor, which has received many high commendations from major overseas review sites. Recently it received the GOLD Award in the backup software category from the website "TopTenREVIEWS" by being placed 1st out of all 17 backup software reviewed.
We have made the product available in both the SOURCENEXTeSHOP and in electronic retail stores.

‘In just a few months, Sourcenext was able to move from the initial discussion stage to officially launching a localized version of our solution to the Japanese market. By utilizing the Sourcenext brand, we were able to gain immediate credibility and traction in this territory where in the past we've experienced a 0% market share. Sourcenext is professional in every aspect of their business and has delivered well beyond our expectations in all areas. We're happy to have them as part of the NovaStor team and we're excited to see where they can take our NovaBACKUP business in the future.’
Mike Andrews, Managing Director

Our relationship with Nuance began with us developing and marketing a low-priced model of their speech recognition software, "Dragon Speech" (sales for product has been terminated). Following this, from 2004, we helped market their PDF editing software, and have continued to hold the No.1 position in the number of units sold (in PDF category) for 12 consecutive years with the "IKINARI PDF" series.

"Reader's Digest English 20" is an English learning software which uses dramatic movies based on real-life scenarios to teach and train users' English listening / speaking skills. By introducing the product on our own webshop "SOURCENEXTeSHOP", we helped push sales dramatically, and as a result, the product was ranked 7th in sales on Amazon Japan's "Top 100 English Learning Software" (as of February 2013).

Rovio Entertainment Ltd. with its headquarters in Finland is an entertainment media company which has achieved global success with their “Angry Birds” franchise. Founded in 2003 as a development studio focusing on the development of games for mobile platforms, Rovio has gone on to extend their outreach to games on other platforms and has achieved numerous prestigious awards along the way.
Presently, we are planning on introducing their "Angry Birds "(PC Version) into the Japanese market.

Splashtop is a company based in the US, which provides the “Splashtop Remote Desktop” – an app which allows users to remotely access their PCs or Macs from their smartphones and tablets. The “Splashtop Remote Desktop” is a highly reputed app which has not only marked over 15 million downloads, but has also won a number of prestigious awards such as the “Best Mobile App” award from the Consumer Electronics Association for 2 consecutive years (CES 2011 and 2012) and also the “Top 20 Best-Selling iPad App in 2011”, presented by Apple.
We have made their "Splashtop Remote Desktop" available in both the SOURCENEXTeSHOP and in electronic retail stores.

Unidocs is a company based in Korea which provides sophisticated digital document solutions to various sectors such as governmental agencies, the educational sector and also to the financial industry. Utilizing their knowledge and expertise in mobile application development, they developed the Android app, "ezPDF Reader” which has continued to show strong sales ever since its release and has even been awarded the “Best App” award from Google in 2012.
We have made their App available in the “Unlimited Download Services” provided by NTT Docomo, KDDI, and SoftBank, Japan’s largest mobile phone carriers.

Universal has helped provide us with movie contents for the popular English learning software, "CHOUJIMAKU" , which uses movies to help teach / train English to Japanese users. The software series has been well accepted, and has been No.1 in number of units sold in its category for four consecutive years.
Titles not only include hit Hollywood films, but also popular TV dramas and documentaries and the total number of titles exceed 200.
Presently we have 2 versions of the product available - one for Windows PC's and another for iOS devices.

Warner Brothers has helped provide us with movie contents for the popular English learning software, "CHOUJIMAKU" , which uses movies to help teach / train English to Japanese users. The software series has been well accepted, and has been No.1 in number of units sold in its category for four consecutive years.
Titles not only include hit Hollywood films, but also popular TV dramas and documentaries and the total number of titles exceed 200.
Presently we have 2 versions of the product available - one for Windows PC's and another for iOS devices.